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/ Recycle — now there’s a place for it! 
/ Recycle — now there’s a place for it! 

Study: 4 out of 10 Romanians don’t recycle old electrical appliances because they don’t know where to do it

Given the increasing role that technology plays in the lives of Romanians and the continuous growth of the durable goods market, the Environ Association conducted a nationwide study to identify Romanian consumers’ habits regarding electrical and electronic equipment and the waste generated at the end of their life cycle.
The Reveal Marketing Research study for the Environ Association was conducted nationwide on a sample of 1,007 respondents, between November 1–15, 2021.

When asked why they don’t recycle more often, Romanians stated that they don’t have recycling points nearby (44%), lack information about how to properly recycle old appliances (18%), or believe they should be rewarded for doing so (14%).

When it comes to familiarity with collection systems organized in retail, the situation isn’t much better:
only 17% of respondents have either used or know someone who has used the free take-back system for small electrical waste, which does not require the purchase of a new product.

Based on the study results, the Environ Association is launching the “Recycle! Now There’s a Place for It.” campaign, aimed at expanding the national network of collection points for small electrical waste by at least 2,022 new locations.

The campaign is part of Environ’s strategy to meet national e-waste collection targets and to raise public awareness about existing collection systems.

The collection points will be set up in retail spaces, showrooms, warehouses, supermarkets, shopping centers, pharmacies, gas stations, convenience stores, residential buildings, and company offices.

The special collection boxes for small used electrical equipment are available in several versions and can be provided to both companies and individuals upon request, by contacting us at office@environ.ro

As an answer to the question that everyone who has ever wanted to recycle has asked themselves — “Where do we recycle?” — the Environ Association has updated its mobile app of the same name, which now includes over 4,000 collection points for electronic waste and used batteries.

In addition to helping users locate the nearest collection point, the “Where Do We Recycle?” app also provides information about door-to-door collection campaigns, practical tips for a sustainable lifestyle, and even includes a home collection request form.

To become a partner of the “Recycle! Now There’s a Place for It.” campaign, you can call our Call Center at 031.827.0000 or send a written request to office@environ.ro